Jorge A. Plasencia
Jorge A. Plasencia
Jorge A. Plasencia is co-founder, chairman and CEO of Miami-based República, one of America’s fastest growing and leading cross-cultural advertising, digital and communications agencies. República provides counsel and services to blue-chip consumer and b2b companies in the United States and abroad, including Toyota, Google, Four Seasons, ABSOLUT, Baptist Health, Segura Viudas, Boehringer Ingelheim Pharmaceuticals, Goya Foods, NBCUniversal Telemundo Enterprises, Nielsen, National Pork Board, Sedano’s Supermarkets, Shutterfly, and Universal Orlando Resort, to name a few.
Named one of the world’s most influential communications professionals by PRWeek in its Global Power Book, prior to co-founding República in 2006, Jorge was corporate vice president and operating manager of Univision Radio, the nation’s largest network of Hispanic-focused radio stations. He played a key role in the integration and cross-platform opportunities of Univision’s television, radio and interactive properties.
Earlier, he also held the role of vice president of marketing, corporate communications and public affairs. Before joining Univision, Jorge was vice president of Estefan Enterprises, Inc., where he was responsible for corporate business strategy, marketing and communications. While there, Jorge played a key role in the business affairs and management of several international artists, including Gloria Estefan and Shakira.
Prior to Estefan Enterprises, Jorge was the first director of Hispanic marketing for the Florida Marlins. During his tenure, the Marlins won their first World Series championship and received the Hispanic Marketer of the Year Award from the Greater Miami Chamber of Commerce.
Throughout his career, Jorge has had a leading role in the production of numerous marquee events, including “The Last Goodbye,” a September 11th tribute at the White House; Super Bowl XXXIII; the 1997 World Series; Shakira’s MTV Unplugged; the inaugural Latin Grammy Awards; and the “Queen of Salsa” Celia Cruz’s historic funeral, among many others.
Jorge, who has also been touted one of the most influential Hispanics in the U.S., served as chairman of the board of the National Council of La Raza (NCLR), the nation’s largest Hispanic civil rights and advocacy organization. He is the first Cuban-American, first Floridian and youngest person to hold the post.
In 1991, at age 17, Jorge co-founded Amigos For Kids, a nonprofit organization providing services to abused and underprivileged children that he has since nurtured into an institution of national prominence. He is chairman emeritus of Amigos For Kids, and his lifelong work with the organization has earned him the March of Dimes’ Humanitarian of the Year Award, among others.
A member of the Council on Foreign Relations, Jorge was nominated in 2004 by President George W. Bush – and confirmed by the U.S. Senate – to serve on the advisory board of the Broadcasting Board of Governors’ Office of Cuba Broadcasting (OCB).
Jorge’s numerous accolades include Ernst & Young’s Entrepreneur Of The Year Award, PRWeek’s 2012 40 Under 40, CEO of the Year by the Greater Miami Chamber of Commerce, and Ultimate CEO by the South Florida Business Journal.
Jorge, an inductee into the Miami Dade College Hall of Fame, earned a bachelor’s degree with honors from Barry University, and completed the Advanced Management Education Program from the Kellogg School of Management at Northwestern University.