NCLR Board of Directors Elects Jorge A. Plasencia as New Board Chair NCLR Also Welcomes New Executive Officers and Board members

Washington, D.C. —NCLR (National Council of La Raza) is pleased to announce that Jorge A. Plasencia, chairman, CEO, and co-founder of Miami-based República, an advertising, digital, and communications company, has been elected Chair of the NCLR […]

Family Medicine Center Brings New Primary and Preventive Care Options to West Kendall

West Kendall Baptist Hospital’s new Family Medicine Center is now open, providing area residents with high-quality primary and preventive care. West Kendall residents can now turn to the Baptist Health Medical Group Family Medicine Center […]

West Kendall Baptist Hospital Wins National Award for Excellence in Consumer Services Marketing

MIAMI, June 11, 2012 – West Kendall Baptist Hospital, the newest hospital to join the Baptist Health South Florida family, has earned recognition in the Public Relations Society of America’s 2012 Silver Anvil Awards competition. […]

Blog Post: Company Values as a Catalyst for Success

When I left my corporate role five and a half years ago to launch República, my business partner and I quickly realized that one of our main responsibilities as entrepreneurs — especially given the lofty […]

Blog Post: You Can Call Me Jorge or George

The Pew Hispanic Center recently released a compelling study entitled “When Labels Don’t Fit: Hispanics and Their Views of Identity.” This respected think-tank’s findings confirm what I’ve always personally believed and preached about our complex […]

República Wins Four Telly Awards in Global Competition

MIAMI, June 4, 2012 – República, a multidisciplinary advertising, branding, promotions, digital and communications agency, announced today that it has won four prestigious Telly Awards for outstanding quality in television and film productions. Founded in […]

Blog Post: The Cross-Cultural Reality of Marketing to Hispanics

When it comes to reaching the growing US Hispanic market, there’s a new reality settling in. From the boardroom to the C-suite, companies are starting to wake up to the notion that Latinos are here […]

República Chairman and CEO Jorge A. Plasencia is an Ernst & Young Entrepreneur Of The Year® 2012 Finalist in Florida

MIAMI, FL, May 2012 – República today announced that Jorge A. Placensia was named a finalist in the Ernst & Young Entrepreneur Of The Year® 2012 Florida program. The award recognizes outstanding entrepreneurs who demonstrate […]

Hispanic-Owned Marketing Agencies Grow in Size, Scope

By Mike Seemuth. Alma is a Hispanic advertising agency in Miami helping Americans see Latin culture in a new light. Consider an English-language TV commercial called Disfruta that Alma produced for McDonald’s to promote the […]

Multicultural Goes Mainstream

While America has long been viewed as the great melting pot, it might be better described as a multicultural mosaic comprised of populations with widely varying customs, cultures, and languages. And businesses that are learning […]

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