• 1We strive to be authentic in everything we do.
• 2Losing money is easy to turn around, losing our reputation isn’t. We guard it above all else.
• 3We believe in talent. Talent is our key to success.
• 4We want our talent to excel and develop to their fullest potential. So we help República employees and partners forge a path to the success that they desire.
• 5Our talent is compensated for the value they generate, not just the hours they work. We want our clients to compensate us this way too.
• 6We believe in a team approach to our work. Dedicated client teams are at the core of our business.
• 7We value people who accept responsibility and mean it when they say: “The Buck Stops Here.” We feel that our clients need to live by this philosophy as well.
• 8We’re transparent and have nothing to hide. We act ethically and are loyal to each other and to our clients.
• 9We understand that we’re not right for every client. We will resist the temptation to work for everyone and will only choose clients that inspire us.
• 10República focuses on creating value for clients with every move we make, every job we take.
• 11We believe in Great Work, Great People and Great Clients, which will naturally result in Great Growth. But we don’t pursue Growth by itself because it usually won’t result in Great Work, Great People and Great Clients.
• 12We will be compensated fairly for the value we provide and say no to unreasonable expectations. We’d rather turn down work than take on something that we can’t deliver at the highest level.
• 13Speaking of great work, we like the fun, exciting and fulfilling kind.
• 14Above All, somos familia. We believe in family, our own families and our República family. Everyone contributes to the vision, goals and purpose of República because this is the purpose of it all: To create something great and share it with the people we love.

In 2005, then-Univision exec Jorge A. Plasencia and creative shop Cosmyk founder Luis Casamayor noisily occupied the corner booth at a Miami eatery as they hashed out plans for a new kind of agency.

Countless caffeine-fueled conversations and strategy sessions had culminated into a familiar narrative: There was a seismic multicultural shift happening in America, but most agencies weren’t addressing it. Their challenge was to create an integrated communications firm that represented the cultural and digital revolution happening stateside and across the globe.

They founded República in November 2006, and in a few short years it became one of America’s fastest-growing independent agencies.

Fast-forward a decade, and today many of the world’s top brands trust República as their partner to connect with the most culturally diverse, technologically advanced consumer base in American history.

For an agency that consistently over-delivers on that promise, the sentiment of perpetual evolution and unflinching cultural relevance has created the foundation for brands to keep in lockstep with the ideals, insights and consumption habits of a general market that’s as multicultural as it's ever been.

Built on a familial culture of caring for the community, República continues to be recognized by clients and the industry as a nimble, effective agency with a reputation for delivering groundbreaking, award-winning work.