Jorge A. Plasencia
With more than 20 years experience in strategic marketing, advertising, communications and business strategy, Jorge A. Plasencia is a shining example of leadership in both business and community.
Jorge serves as co-founder, chairman & CEO of República, one of America’s fastest growing and leading cross-cultural advertising, digital and communications agencies. Prior to co-founding República in 2006, Jorge was corporate vice president and operating manager of Univision Radio, the nation’s largest network of Hispanic-focused radio stations. He played a key role in the integration and cross-platform opportunities of Univision’s television, radio and interactive properties.
Earlier, he also held the role of vice president of marketing, corporate communications and public affairs. Before joining Univision, Jorge was vice president of Estefan Enterprises, Inc., where he was responsible for corporate business strategy, marketing and communications. While there, Jorge played a key role in the business affairs and management of several international artists, including Gloria Estefan and Shakira.
Prior to Estefan Enterprises, Jorge was the first director of Hispanic marketing for the Florida Marlins. During his tenure, the Marlins won their first World Series and received the Hispanic Marketer of the Year Award from the Greater Miami Chamber of Commerce.
Throughout his career, Jorge has had a leading role in the production of numerous marquee events, including “The Last Goodbye,” a September 11th tribute at the White House; Super Bowl XXXIII; the 1997 World Series; Shakira’s MTV Unplugged; the Latin Grammy Awards; and the “Queen of Salsa” Celia Cruz’s historic funeral, among many others.
Jorge, who has been named one of PODER magazine’s 100 most influential Hispanics in the U.S., served as chairman of the board of the National Council of La Raza (NCLR), the nation’s largest Hispanic civil rights and advocacy organization. He is the first Cuban-American, first Floridian and youngest person to hold the post.
In 1991, at age 17, Jorge co-founded Amigos For Kids, a non-profit organization providing services to abused and underprivileged children that he has since nurtured into an institution of national prominence. He is chairman emeritus of Amigos For Kids, and his lifelong work with the organization has earned him the March of Dimes’ Humanitarian of the Year Award, among others.
A member of the Council on Foreign Relations, Jorge was nominated in 2004 by President George W. Bush – and confirmed by the U.S. Senate – to serve on the advisory board of the Broadcasting Board of Governors’ Office of Cuba Broadcasting (OCB).
Jorge’s numerous accolades include Ernst & Young’s Entrepreneur Of The Year® Award, PRWeek’s 2012 40 Under 40, CEO of the Year by the Greater Miami Chamber of Commerce, and Ultimate CEO by the South Florida Business Journal.
Jorge, an inductee into the Miami Dade College Hall of Fame, earned a bachelor’s degree, with honors, from Barry University, and completed the Advanced Management Education Program from the Kellogg School of Management at Northwestern University.