Meet the family
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We're led by a seasoned group of strategists, creative minds, marketing gurus and financial wizards. Together, we put our years of expertise to work for a growing roster of dedicated clients. And we love every minute of it.
Jorge A.PlasenciaChairman & Chief Executive Officer
Jorge A. Plasencia
Jorge A. Plasencia is chairman & CEO of República, one of America’s fastest-growing advertising, digital and communications agencies. República’s client partner roster includes an array of global consumer and b2b brands.
Prior to co-founding República in 2006, Plasencia served as vice president and operating manager of Univision Radio. Earlier, he also held the role of vice president of marketing, corporate communications and public affairs.
Before joining Univision, Plasencia was vice president of Estefan Enterprises, Inc., where he was responsible for corporate business strategy, marketing and publicity. While there, Plasencia played a key role in the business affairs and management of several international artists, including Gloria Estefan and Shakira
Prior to Estefan Enterprises, Plasencia was the first director of Hispanic marketing for the Florida Marlins. During his tenure, the Marlins won their first World Series and received the Hispanic Marketer of the Year Award from the Greater Miami Chamber of Commerce.
Throughout his career, Plasencia has had a leading role in the production of numerous marquee events, including “The Last Goodbye,” a September 11th tribute at the White House; Super Bowl XXXIII; the 1997 World Series; Shakira’s MTV Unplugged; the Latin Grammy Awards; and the “Queen of Salsa” Celia Cruz’s historic funeral, among many others.
Plasencia, who has been named one of PODER magazine’s 100 most influential Hispanics in the U.S., currently serves as chairman of the board of the National Council of La Raza (NCLR), the nation’s largest Hispanic civil rights and advocacy organization. He is the first Cuban-American, first Floridian and youngest person to be elected to the post.
In 1991, at age 17, Plasencia co-founded Amigos For Kids, a non-profit organization providing services to abused and underprivileged children that he has since nurtured into an institution of national prominence. He is chairman emeritus of Amigos For Kids, and his lifelong work with the organization has earned him the March of Dimes’ Humanitarian of the Year Award, among others.
A member of the Council on Foreign Relations, Plasencia was nominated in 2004 by President George W. Bush – and confirmed by the U.S. Senate – to serve on the advisory board of the Broadcasting Board of Governors’ Office of Cuba Broadcasting (OCB).
Plasencia is currently vice chairman of the Miami Dade College Foundation and serves as a board member of the Phi Theta Kappa Foundation and the Adrienne Arsht Center for the Preforming Arts. He also serves on the advisory board of the Association of Hispanic Advertising Agencies (AHAA).
Plasencia’s numerous accolades include Ernst & Young’s Entrepreneur Of The Year®, PRWeek’s 2012 40 Under 40, CEO of the Year by the Greater Miami Chamber of Commerce, and Ultimate CEO by the South Florida Business Journal.
Plasencia, an inductee into the Miami Dade College Hall of Fame, earned a bachelor’s degree, with honors, from Barry University, and completed the Advanced Management Education Program from the Kellogg School of Management at Northwestern University.
LuisCasamayorPresident & Chief Creative Officer
Luis Casamayor is president and chief creative officer of República, one of America’s fastest-growing independent advertising, digital and communications agencies. He has more than 20 years of strategic marketing, advertising and design experience and has led the agency to earn numerous national creative awards, including national ADDYs and Tellys. Prior to co-founding República in 2006, Luis was the president of Cosmyk, a design and creative agency he started in 1994 as a graphic design studio. By 2001, the agency evolved into a full-service ad agency offering additional services such as broadcast advertising, media and web design. He built Cosmyk into one of the premier regional advertising agencies, acclaimed for its breakthrough creative.
Over the years, Luis has provided clients with fresh thinking, dedication and a true understanding of business objectives. His relationships with creative partners in all relevant areas, including printing, multimedia production, film, photography and community and events marketing allow campaigns to be executed with excellence.
Luis’ passion for his clients comes to life in República’s award-winning work for many brands, including ABSOLUT, Google, Baptist Health, Universal Orlando Resort, BankUnited, Chivas Regal, Univision, and the Gates Foundation, among others.
Luis has served as a judge for numerous creative competitions including the Media Mind Rich Media Awards in New York City. He is also a member of the Art Directors Club and the American Institute of Graphic Arts (AIGA).
LisetteHoyoExecutive Vice President, Client Services
Lisette Hoyo is República’s executive vice president, client services. A proven marketing executive and thought leader with more than 25 years experience helping clients succeed in both general and U.S. multicultural markets, Lisette leads client strategy, research and planning, account services and communications.
Prior to República, she served as president and managing partner of Accentmarketing, a full service multicultural advertising communications agency and an affiliate of IPG. She joined Accentmarketing in 1999 and during her tenure held several roles, including leading the agency’s largest client teams as executive vice president and director of the client services and strategic communications groups. She also oversaw the company’s new business efforts. Her diverse category experience includes consumer-packaged goods (P&G, Unilever), automotive (General Motors), healthcare (Kaiser Permanente, American Heart Association), government (US Navy), QSR (Dunkin’ Donuts, Pollo Tropical), distilled spirits (Bacardi USA) and telecommunications (Nextel, Sprint, Alltel).
Prior to Accentmarketing, she held leadership positions at Grey/FOVA, Gannett, the Newspaper National Network and Hearst Magazines in New York. Throughout her career, she has overseen the development of numerous award-winning advertising campaigns for clients including P&G (Pantene), Chevrolet, Nextel and the US Navy.
A former member of the American Association of Advertising Agencies (4As) Southern Region Board of Directors and Vice Chair of the 4A’s Florida Council Board of Governors, she recently served on the Advisory Board for Hispanicize 2013 and as a judge for the 2013 North American EFFIE awards. In 2012, Lisette was recognized by The Commonwealth Institute as leading one of the Top 50 Women Led Businesses in Florida. Lisette is a graduate of the University of Florida’s College of Journalism and Communications.
OfeliaSan PedroExecutive Vice President & Chief Financial Officer
Ofelia San Pedro
Ofelia San Pedro is República’s Executive Vice President and Chief Financial Officer (CFO). In this role, she oversees finance, administration, human resources, production, traffic and information technology. Ofelia is a seasoned executive with 30 years of relevant experience in both the private and public sectors.
Prior to joining República, she served as the chief operating officer of Kaplan Virtual Education, a subsidiary of Kaplan Inc., a Washington Post Company.
In the public sector, San Pedro served as Deputy Superintendent of Business Operations for Miami-Dade Public Schools, the fourth largest school district in the United States and the largest in Florida, where she was responsible for financial operations, procurement, labor relations, information technology, facilities, transportation, and food and nutrition. Prior to joining the school system, for 22 years she worked at Ryder System Inc., where she had several role including vice president of global procurement where she was responsible for a procurement budget in excess of $2 billion. Previously, she served as vice president and controller of Ryder Energy and subsequently as president of Ryder Energy.
Earlier in her career, Ofelia was an adjunct professor of Industrial Engineering at the University of Miami.
Ofelia received both a B.S. in Industrial Engineering and an MBA from the University of Miami. She is also a Certified Public Accountant. In 2005, she completed the prestigious Broad Superintendents Academy.
CarlosGuzmanExecutive Vice President & Chief Marketing Officer
Carlos Guzman is República’s executive vice president and chief marketing officer. In this role, Carlos leads business development, media services, digital innovation and corporate & community relations.
Prior to República, Carlos served as president of Harte-Hanks’ shopper marketing publication, The Flyer, for nearly 10 years. Carlos headed up all sales, marketing and production operations, overseeing a team of over 250 employees. Having been with the company for over two decades, during his tenure, Carlos held various management and sales roles in California, Texas and Florida.
Carlos also played a key role in creating Harte-Hanks’ multicultural marketing initiatives, particularly in growing relationships with national retail chains and service companies seeking to target consumers through demographically focused ad campaigns. The initiatives included building comprehensive sales and marketing strategies to utilize in gaining minority-owned businesses as advertisers. Given the booming growth of the Hispanic community in both the Florida and California markets, the initiatives successfully created significant new revenue streams on a local and national basis.
Carlos has served in leadership positions on numerous industry boards, including the Association of Free Community Papers (AFCP), the national trade association. While at AFCP, he led the start up, development and ongoing growth of “The Leadership Institute,” an industry-funded sales and management training college offered exclusively to AFCP’s membership. He received distinction as “Publisher of the Year” in 2001 and was a “Distinguished Service Award” honoree in 2012 for his sustained long-term contributions to the industry.
Carlos received a BBA from the University of Miami and an MBA from the Harvard Business School. He has served on the boards of the Make-A-Wish Foundation and the Harvard Business School Alumni Association. Carlos, who was inducted into the Miami Dade College Hall of Fame, currently serves on the University of Miami Citizens Board.
MiltonLebrónVice President, Creative
Milton Lebrón is vice president, creative. Milton is an innovative creative leader with more than 16 years of experience in the creative conceptualization of award-winning advertising and digital campaigns.
Milton is a strategic and creative thinker and has a proven track record of success with major brands like Unilever, Sony, Coca-Cola, MTV, Wal-Mart, Burger King, American Express, Coors Light, L’Oreal and Kraft.
He has successfully collaborated as a member of senior management and creative teams at major agencies, including Ogilvy & Mather, Euro RSCG and Lopez Negrete Communications.
He joined República in 2008 as creative director, was promoted to executive creative director in 2011, and most recently to vice president, creative in 2013.
WendyGrantVice President, Corporate & Community Relations
Wendy Grant is Republica’s Vice President for Corporate and Community Relations. Wendy has spent more than two decades as a close advisor to state and national leaders, focusing on policy development, implementation, and public outreach campaigns. Wendy has specialized in building relationships and boosting the bottom lines of organizations by fostering long-term growth and policy through strategic bridge-building and solid community relations. She has developed national and international programs and initiatives with an eye on the horizon.
Wendy worked tirelessly as a trusted advisor to Florida Gov. Jeb Bush by coordinating events and volunteer operations to mobilize communities and motivate leaders. Her efforts led to policies that benefited Florida’s Historically Black Colleges and Universities, and all minority students across the state through the College Board Partnership.
In recent work with the Bahamian Ministers of Education and Health, her efforts led to the expansion of a national volunteer literacy program and a breast cancer awareness program, aimed at decreasing late-stage diagnoses through education, early detection, and screening.
EnriqueDussanVice President, Media Services
Enrique Dussan is República’s Vice President of Media Services. Enrique brings extensive global experience, especially within the U.S. general and multicultural markets, Latin America, and the Caribbean. Previously, he was Vice President/Director of Communications Planning at Wing/Grey Global.
A 30-year industry veteran, Enrique has also worked as Vice President of Media at MARCA, Vice President of Media Services at MFP&W/JWT, Vice President and Group Media Director at Casanova Pendrill/Universal McCann NY, and President of Koncecom/Ketchum Puerto Rico.
Over the course of his career, he has managed media services for blue-chip clients such as Johnson & Johnson, Domino’s Pizza, Visa, FedEx, Campbell’s Soup, Unilever, Apple, Delta Air Lines, Toyota, Miller Lite, Pepsi, Goya Foods, Mitsubishi, and Reliant Energy, among many others.
Early in his career, Enrique spent 11 years with BBDO. He began his career in 1982 in the creative department of Atenas/BBDO in his native Bogota, Colombia. In 1983, he moved to New York City, where he made his initial inroads into media. He quickly moved up the ranks within BBDO New York and was promoted to head up media for BBDO Puerto Rico. Later, he was promoted to Vice President/Media Director for BBDO Latin America.
Enrique has a passion for academics and learning. He spent five years as a professor of media at Sacred Heart University in Puerto Rico. He holds a B.A. in Marketing and Advertising with a minor in Communications from Universidad de Bogotá – Jorge Tadeo Lozano. He’s fluent in English, Spanish and French.
WillFreyreVice President, Digital Innovation
Will Freyre is República’s vice president of digital innovation. With more than 18 years experience as a working creative professional, Will has been responsible for designing and directing award-winning campaigns for top brands such as Ford, Lincoln, Mercury, SC Johnson, Wachovia, Gallo Wineries, M&M/Mars, and many others.
Will’s prior experience includes working as an Sr. Art Director at Zubi Advertising, co-founding the agency’s Digital Division and helping evolve it into their Integrated Marketing Division. Seasoned in providing premium creative for a variety of media, Will has also taught graphic and web design courses for Florida International University’s Studio of Digital Arts program (the SODA).
Additionally, Will is an active community leader, and serves on the marketing and social media committees of the non-profit organization, City Year Miami.
LillyFranyieVice President, Client Services
Lillian (Lilly) Franyie is República’s vice president of client services. Lilly is a seasoned marketing communications professional, with more than 15 years experience in advertising, strategic planning, research, corporate communications, media relations, community relations, sales promotions, and special events.
Lilly is a skilled leader with a venerated understanding of multicultural markets. She has directed the national marketing communications efforts for numerous brands, including Jim Beam Brands, The Real Yellow Pages, BellSouth International, BellSouth Mobility, Cleveland Clinic, and FPL. Prior to joining República, Lilly was an Account Director with MGS and The IAC Group. Prior to IAC, Lilly has held various roles with BellSouth Corporation in Atlanta, including Senior Advertising Manager and Marketing Communications Manager.
Lilly received her BS in Advertising, Journalism and Mass Communication from Florida International University.