Hispanic-Owned Marketing Agencies Grow in Size, Scope

By Mike Seemuth. Alma is a Hispanic advertising agency in Miami helping Americans see Latin culture in a new light. Consider an English-language TV commercial called Disfruta that Alma produced for McDonald’s to promote the restaurant chain’s fruit smoothie beverages: The 30-second spot shows a crowd of young Latinos and Latinas throwing paint-filled balloons at […]

República Grows, Enhances Communications Division Announcing Key Promotions

MIAMI, May 4, 2012 – República has announced the promotions of Florencia Contesse as senior account manager and Jose Cano as account manager in its Communications division. Contesse, who has been promoted from account manager to senior account manager, has extensive experience in reputation management for corporate and consumer clients in the general market, U.S. Hispanic […]

Univision Launches Third Phase of Its National, Multi-Faceted Education Initiative Es el momento (The Moment is Now) to Drive Academic Achievement with Focus on Parental Advocacy

NEW YORK, May 01, 2012 (BUSINESS WIRE) — –Enhanced Eselmomento.com Website Guides Parents and Students through Education System with New Interactive Tools Univision Communications Inc., the leading media company serving Hispanic America, today announced the launch of the third phase of its highly successful, multi-platform education initiative, Es el momento (The Moment is Now). The […]

Jorge A. Plasencia on CEO Corner, CBS4 Miami

in this week’s CEO Corner, Jorge Plasencia, the man behind South Florida’s “Republica”, a South Florida company that dedicates itself to promoting others. Source: CBS 4 Miami

República Invites Nonprofit Organizations Across America to Apply Online for the Inaugural Repúblicares Probono Initiative

MIAMI, April 12, 2012 – República, a multi-disciplinary advertising, branding, promotions, digital and public relations agency, has launched the official registration web portal for Repúblicares, the agency’s new annual social responsibility initiative created to award one year of pro bono expertise to a deserving organization within the continental United States and Puerto Rico. With the […]