Blog Post: You Can Call Me Jorge or George

The Pew Hispanic Center recently released a compelling study entitled “When Labels Don’t Fit: Hispanics and Their Views of Identity.” This respected think-tank’s findings confirm what I’ve always personally believed and preached about our complex diaspora. Pew reports that 51% of us identify with our family’s country of origin. So what does this tell us? […]

República Wins Four Telly Awards in Global Competition

MIAMI, June 4, 2012 – República, a multidisciplinary advertising, branding, promotions, digital and communications agency, announced today that it has won four prestigious Telly Awards for outstanding quality in television and film productions. Founded in 1979, the Telly Awards is the premier award honoring the finest film and video productions in the world.  Winners are […]

Blog Post: The Cross-Cultural Reality of Marketing to Hispanics

When it comes to reaching the growing US Hispanic market, there’s a new reality settling in. From the boardroom to the C-suite, companies are starting to wake up to the notion that Latinos are here to stay, that we’re big in numbers, that we’re brand loyal, and that we have mucho dinero to spend. Hispanic […]

República Chairman and CEO Jorge A. Plasencia is an Ernst & Young Entrepreneur Of The Year® 2012 Finalist in Florida

MIAMI, FL, May 2012 – República today announced that Jorge A. Placensia was named a finalist in the Ernst & Young Entrepreneur Of The Year® 2012 Florida program. The award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Mr. […]

Hispanic-Owned Marketing Agencies Grow in Size, Scope

By Mike Seemuth. Alma is a Hispanic advertising agency in Miami helping Americans see Latin culture in a new light. Consider an English-language TV commercial called Disfruta that Alma produced for McDonald’s to promote the restaurant chain’s fruit smoothie beverages: The 30-second spot shows a crowd of young Latinos and Latinas throwing paint-filled balloons at […]