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Jorge A. Plasencia

Jorge A. Plasencia

Jorge A. Plasencia is chairman & CEO of República, one of America’s fastest-growing advertising, digital and communications agencies. República’s client partner roster includes an array of global consumer and b2b brands.

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Prior to co-founding República in 2006, Plasencia served as vice president and operating manager of Univision Radio.  Earlier, he also held the role of vice president of marketing, corporate communications and public affairs.

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Before joining Univision, Plasencia was vice president of Estefan Enterprises, Inc., where he was responsible for corporate business strategy, marketing and publicity. While there, Plasencia played a key role in the business affairs and management of several international artists, including Gloria Estefan and Shakira

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Prior to Estefan Enterprises, Plasencia was the first director of Hispanic marketing for the Florida Marlins. During his tenure, the Marlins won their first World Series and received the Hispanic Marketer of the Year Award from the Greater Miami Chamber of Commerce.

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Throughout his career, Plasencia has had a leading role in the production of numerous marquee events, including “The Last Goodbye,” a September 11th tribute at the White House; Super Bowl XXXIII; the 1997 World Series; Shakira’s MTV Unplugged; the Latin Grammy Awards; and the “Queen of Salsa” Celia Cruz’s historic funeral, among many others.

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Plasencia, who has been named one of PODER magazine’s 100 most influential Hispanics in the U.S., currently serves as chairman of the board of the National Council of La Raza (NCLR), the nation’s largest Hispanic civil rights and advocacy organization. He is the first Cuban-American, first Floridian and youngest person to be elected to the post.

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In 1991, at age 17, Plasencia co-founded Amigos For Kids, a non-profit organization providing services to abused and underprivileged children that he has since nurtured into an institution of national prominence. He is chairman emeritus of Amigos For Kids, and his lifelong work with the organization has earned him the March of Dimes’ Humanitarian of the Year Award, among others.

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A member of the Council on Foreign Relations, Plasencia was nominated in 2004 by President George W. Bush – and confirmed by the U.S. Senate – to serve on the advisory board of the Broadcasting Board of Governors’ Office of Cuba Broadcasting (OCB).

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Plasencia is currently vice chairman of the Miami Dade College Foundation and serves as a board member of the Phi Theta Kappa Foundation and the Adrienne Arsht Center for the Performing Arts. He also serves on the advisory board of the Association of Hispanic Advertising Agencies (AHAA).

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Plasencia’s numerous accolades include Ernst & Young’s Entrepreneur Of The Year®, PRWeek’s 2012 40 Under 40, CEO of the Year by the Greater Miami Chamber of Commerce, and Ultimate CEO by the South Florida Business Journal.

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Plasencia, an inductee into the Miami Dade College Hall of Fame, earned a bachelor’s degree, with honors, from Barry University, and completed the Advanced Management Education Program from the Kellogg School of Management at Northwestern University.

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