Jorge A. Plasencia
Jorge A. Plasencia is chairman and CEO of República, one of America’s fastest-growing independent advertising, digital and communications agencies. República has a proven track record of creating fresh, dynamic communications that engage and connect across language and culture. República’s illustrious stable of clients includes an array of global brands.
Prior to co-founding República in 2006, Jorge was the corporate vice president and operating manager of Univision Radio, a post he achieved after successfully leading marketing, corporate communications and public affairs. While at Univision, Jorge cultivated his innate sense for the interests of diverse audiences and consumers and how to appeal to them on both local and national levels.
During the height of the Latin music explosion in the late 1990s and early 2000s, Jorge brought his multifaceted operational and marketing skills to Estefan Enterprises, the entertainment and hospitality conglomerate owned by superstar Gloria Estefan and her husband/producer Emilio Estefan. As vice president, Jorge oversaw all marketing, publicity and corporate strategy for the company’s numerous divisions, including artist management. He is also credited with helping launch the extraordinary crossover career of pop phenomenon Shakira in key regions including the United States, Europe and Asia.
Prior to Estefan Enterprises, Jorge served as the first director of Hispanic marketing for the Florida Marlins Baseball Club, overseeing all sales and marketing programs. His efforts garnered him the prestigious Hispanic Marketer of the Year Award from the Greater Miami Chamber of Commerce in 1997—the same year the Marlins won their first World Series.
Throughout his career, Jorge has played a key role in the production of numerous marquee events, including “The Last Goodbye,” a September 11th tribute at the White House, as well as Super Bowl XXXIII, the 1997 World Series, Shakira’s MTV Unplugged, the Latin Grammy Awards and the “Queen of Salsa” Celia Cruz’s historic funeral, among many others.
Named a “Trailblazer” by Fortune magazine and touted as one of America’s most influential Hispanic leaders by both PODER and PRWeek, Jorge has always had a passion of giving back to community. He currently serves chairman of the board of the National Council of La Raza (NCLR), the nation’s largest Hispanic civil rights and advocacy organization. His election as chairman was historic as he’s the first Cuban-American, first Floridian and youngest person to hold the important role.
In 1991, at 17, Jorge co-founded Amigos For Kids, a nonprofit organization serving underprivileged children and families that he has since nurtured into an institution of national prominence. He is chairman emeritus of Amigos For Kids, and his lifelong work with the organization has earned him the March of Dimes’ Humanitarian of the Year Award, among others.
Jorge is also co-founder of the Congressional Hispanic Leadership Institute (CHLI); former chairman of the board of the Cuban-American National Council (CNC), and serves on the advisory board of the Association of Hispanic Advertising Agencies (AHAA). He is also a member of the Council on Foreign Relations. In 2004, he was nominated by President George W. Bush – and confirmed by the U.S. Senate – to serve on the advisory board of the Broadcasting Board of Governors’ Office of Cuba Broadcasting (OCB). In Miami, Jorge serves on the boards of the Adrienne Arsht Center for the Performing Arts and the Miami Dade College Foundation. Jorge is also a former director of TotalBank and a former trustee of his alma mater, Barry University.
Jorge’s numerous accolades include being named one of PRWeek’s 2012 40 Under 40; Ernst & Young’s Entrepreneur Of The Year®; CEO of the Year by the Greater Miami Chamber of Commerce; and Ultimate CEO by the South Florida Business Journal.
Jorge earned a bachelor’s degree, with honors, from Barry University; he’s an inductee to the Miami Dade College Hall of Fame; and attended the Advanced Management Education Program at Northwestern University, Kellogg School of Management.