Principles & Foundation

We strive to be authentic in everything we do.

Principles & Foundation

Losing money is easy to turn around, losing our reputation isn’t. We guard it above all else.

Principles & Foundation

We believe in talent. Talent is our key to success.

Principles & Foundation

We want our talent to excel and develop to their fullest potential. So we help República employees and partners forge a path to the success that they desire.

Principles & Foundation

Our talent is compensated for the value they generate, not just the hours they work. We want our clients to compensate us this way too.

Principles & Foundation

We believe in a team approach to our work. Dedicated client teams are at the core of our business.

Principles & Foundation

We value people who accept responsibility and mean it when they say: “The Buck Stops Here.” We feel that our clients need to live by this philosophy as well.

Principles & Foundation

We’re transparent and have nothing to hide. We act ethically and are loyal to each other and to our clients.

Principles & Foundation

We understand that we’re not right for every client. We will resist the temptation to work for everyone and will only choose clients that inspire us.

Principles & Foundation

República focuses on creating value for clients with every move we make, every job we take.

Principles & Foundation

We believe in great work, great people and great clients, which will naturally result in great growth. But we don’t pursue growth by itself because it usually won’t result in great work, great people and great clients.

Principles & Foundation

We will be compensated fairly for the value we provide and say no to unreasonable expectations. We’d rather turn down work than take on something that we can’t deliver at the highest level.

Principles & Foundation

Speaking of great work, we like the fun, exciting and fulfilling kind.

Principles & Foundation

Above all, somos familia. We believe in family, our own families and our República family. Everyone contributes to the vision, goals and purpose of República because this is the purpose of it all: To create something great and share it with the people we love.

About Us

República is a cross-cultural agency with a proven track record of creating fresh, dynamic communications that engage and connect across language and culture. By fusing our I.D. (Insight+Driven marketing approach) with digital savvy and a deep understanding of how to position brands in a rapidly diversifying marketplace, we’ve become one of the fastest-growing agencies in America1.

We’re driven. We're nimble. We're committed to our people and our community. In short, we’re a new kind of agency for a new general market.

Let's connect.

1 American Association of Advertising Agencies

Principles & Foundation

República is a company built on principles – we call them our Founding 14. By focusing on these, we empower our people to act independently and make smart, deliberate decisions that lead to meaningful, effective work.

View Principles & Foundation

Principles & Foundation

  • 1We strive to be authentic in everything we do.
  • 2Losing money is easy to turn around, losing our reputation isn’t. We guard it above all else.
  • 3We believe in talent. Talent is our key to success.
  • 4We want our talent to excel and develop to their fullest potential. So we help República employees and partners forge a path to the success that they desire.
  • 5Our talent is compensated for the value they generate, not just the hours they work. We want our clients to compensate us this way too.
  • 6We believe in a team approach to our work. Dedicated client teams are at the core of our business.
  • 7We value people who accept responsibility and mean it when they say: “The Buck Stops Here.” We feel that our clients need to live by this philosophy as well.
  • 8We’re transparent and have nothing to hide. We act ethically and are loyal to each other and to our clients.
  • 9We understand that we’re not right for every client. We will resist the temptation to work for everyone and will only choose clients that inspire us.
  • 10República focuses on creating value for clients with every move we make, every job we take.
  • 11We believe in Great Work, Great People and Great Clients, which will naturally result in Great Growth. But we don’t pursue Growth by itself because it usually won’t result in Great Work, Great People and Great Clients.
  • 12We will be compensated fairly for the value we provide and say no to unreasonable expectations. We’d rather turn down work than take on something that we can’t deliver at the highest level.
  • 13Speaking of great work, we like the fun, exciting and fulfilling kind.
  • 14Above All, somos familia. We believe in family, our own families and our República family. Everyone contributes to the vision, goals and purpose of República because this is the purpose of it all: To create something great and share it with the people we love.

History

The story of República is one of dedication, partnership and a passion for great work that works.
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History

República was founded in 2006 by Jorge A. Plasencia and Luis Casamayor, two friends turned business partners who applied their combined decades of experience in media, advertising and marketing into a company that lives by ethics, trust, loyalty and responsibility — and an agency that fosters creativity as well as results.

A former sports, media and entertainment executive, Jorge has enjoyed a career full of successes, from becoming the first director of Hispanic marketing for the Marlins during their 1997 championship season, to serving as an executive at Estefan Enterprises alongside Gloria and Emilio Estefan. He was also intimately involved in the careers of artists Gloria Estefan and Shakira during the Latin music explosion of the late '90s, and went on to leadership roles at Univision Radio – the country's largest radio network serving U.S. Hispanics.

Luis began his career in advertising, design and marketing at a young age, launching his own agency – Cosmyk – while still in his twenties. The agency quickly became regarded as one of the most cutting-edge creative and design companies in Miami, with a roster of prestigious clients in Miami, New York, Las Vegas and Latin America.

At República, Jorge and Luis have built a team of like-minded doers and thinkers — an agency that works hard to produce market-defining results, and continues to grow with the same passion for great clients, great people and great work.

The República story is also one of caring for our community, and an understanding that it is our duty to give back to organizations like Amigos For Kids – a non-profit that Jorge co-founded over 20 years ago. We consider our volunteer and pro-bono efforts central to our success and inherent in our culture.

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Awards & Honors

Doing great work with great clients is rewarding enough – but it's nice when you can pick up a few hard-earned awards along the way.

Industry Awards Recognitions Affiliations/Certifications

Industry Awards

  • 2014 - Appy Award (Best Mapping/Navigation App)
  • 2014 - 17 ADDY Awards (Gold/District, 3 Gold, 14 Silver)
  • 2013 - 7 MARCOM Awards (2 Platinum, 2 Gold, 3 Honorable Mention)
  • 2013 - 4 Davey Awards (Gold)
  • 2013 - 6 Telly Awards (People’s Choice Telly, 5 Bronze)
  • 2013 - ADDY Award (Gold)
  • 2012 - 5 Davey Awards (2 Gold, 3 Silver)
  • 2012 - 4 Telly Awards (2 Silver, 2 Bronze)
  • 2012 - PRSA Silver Anvil Award
  • 2012 - PRSA Silver Anvil Award of Excellence
  • 2012 - PRSA Bronze Anvil Award
  • 2012 - 17 ADDY Awards (2 District, 15 Local)
  • 2011 - 28 ADDY Awards (6 District, 22 Local)
  • 2010 - 12 ADDY Awards (2 National, 3 District, 7 Local)
  • 2009 - 3 Davey Awards (2 Gold, Silver)

Recognitions

  • 2014, 2013, 2012, 2011, 2010, 2009 Advertising Age's Top U.S. Agencies From All Disciplines
  • 2014 Advertising Age's Top 15 U.S. Hispanic Agencies
  • 2014 South Florida Business Journal's 100 Top Private Companies 
  • 2014, 2013, 2012, 2011 South Florida Business Journal's 50 Fastest-Growing Businesses
  • 2014, 2013, 2012, 2011 Inc. 5000 Fastest-Growing Businesses in America
  • 2013 Advertising Age's Top 20 U.S. Hispanic Agencies
  • 2013, 2012, 2011, 2009 South Florida Business Journal's Largest Advertising Agencies in South Florida
  • 2013 The Agency Post's 100 Fastest-Growing Advertising Agencies in America
  • 2013 UWire's Top 25 Public Relations Firms on Social Media
  • 2013 Florida Trend magazine's Largest Advertising Agencies in Florida
  • 2013 Goya Hispanic Achievement Award - U.S. Spain Chamber of Commerce - New York
  • 2013, 2012, 2011 Hispanic Business magazine's Top 500 Hispanic Businesses in America
  • 2013 Co-Founders Jorge A. Plasencia & Luis Casamayor named Global Agency Innovators by The Internationalist magazine
  • 2013 Trailblazer - "Mad Men, Miami Style" - Fortune magazine
  • 2012 Advertising Age's Top 25 U.S. Hispanic Agencies
  • 2012 Voted one of top two South Florida-based agencies by the readers of Daily Business Review
  • 2012 Ernst & Young Entrepreneur Of The Year Award®
  • 2012 Miami's Ultimate CEO by the South Florida Business Journal
  • 2011 National Minority Supplier Development Council (NMSDC) Supplier of the Year Award
  • 2011 Proclamation of "República Day" by Miami-Dade County
  • 2011, 2010, 2009 Advertising Age's Top 50 U.S. Hispanic Agencies
  • 2011 Greater Miami Chamber of Commerce CEO of the Year
  • 2011 Latin Chamber of Commerce of the United States (CAMACOL) Entrepreneur of the Year
  • 2011, 2009 Greater Miami Chamber of Commerce Top 100 Minority Business Awards

Affiliations

  • Member, MAGNET – The Marketing & Advertising Global Network
  • Member, AHAA – Association of Hispanic Advertising Agencies
  • Certified, Minority Business Enterprise (MBE) – National Minority Supplier Development Council (NMSDC)
  • Certified, Hispanic Business Enterprise (HBE) – United States Hispanic Chamber of Commerce
  • Member, American Institute of Graphic Arts (AIGA)
  • Member, Public Relations Society of America (PRSA)
  • Trustee, Greater Miami Chamber of Commerce
  • Member, South Florida Hispanic Chamber of Commerce
  • Member, Southern Florida Minority Supplier Development Council (SFMSDC)
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