República is a leading independent cross-cultural agency that is fearlessly redefining what it is to create relevant, enduring connections between brands and consumers across language and culture – all the while nurturing lasting client partnerships and forging an identity of altruism and boundless innovation.History Principles & Foundation
Great advertising not only sells, but compels. By combining unique cultural insights with big creative, we build award-winning campaigns that drive sales and turn consumers into brand loyalists.
Big ideas won’t fly if they’re not brought to life in a smart way. Through our combined buying power, deep relationships and hyper-focus on delivering measurable ROI, we help brands stretch their media investment without stretching budgets.
Like people, companies and products have their own DNA. We uncover what sets them apart by developing a unique branding system that can include naming, logo design and brand voice as well as trademark personality.
In today's up-to-the-second world, our award-winning team of PR experts goes beyond the press release to deliver the kind of earned media that creates momentum and drives engagement — from new product launches to corporate communications.
In the age of digital, UX is everything. From building mobile apps to CRM, our acclaimed digital team develops interactive experiences that turn consumer engagement into sales.
Ideas are only as effective as the consumer research that inspires them. Through advanced analytics and market data, we uncover the kinds of insights that resonate on the bottom line.
It’s the frontline of consumer interaction with brands. Our promotions team creates immersive brand experiences that move the needle — from one-on-one shopper marketing to major event activations.
Co-Founder, Chairman & CEO
With an expansive career of more than 20 years in media, entertainment, sports, marketing and entrepreneurship, Jorge A. Plasencia is a shining example of leadership in both business and community. Jorge currently serves as co-founder, chairman […]
Co-Founder, President & CCO
Luis Casamayor has more than 20 years integrated marketing, advertising and design experience and has led República to earn numerous national creative awards. Prior to co-founding República in 2006, Luis was the president of Cosmyk, […]
We're led by a seasoned group of strategists, creative minds, marketing gurus and financial wizards. Together, they put their years of expertise to work for our growing roster of great clients. And love every minute of it.
Empowering brands by engaging consumers in deeper, more relevant ways.
MIAMI — April 5, 2016 — República, one of America’s leading independent cross-cultural advertising, digital and communications agencies, today announced the appointment of Anthony Bianco as executive vice president and general manager, a newly created […]Read More
Back in 2014, the White House rolled out a bold new campaign to help inspire not only awareness, but sweeping changes in the cultural attitude toward sexual assault on college campuses. “It’s On Us” enlisted […]Read More
What is “Latin Deficiency Syndrome?” Is it the state of not having enough South Americans on your creative team? Is it failing to create campaigns that appeal to the Hispanic demographic? Is it not knowing even […]Read More
República maintains strategic affiliations with a-list partners across the globe, including:
The Creative Alliance is comprised of 20 of the the most dynamic and creative agencies in the industry. The Alliance supports Civic Nation, a non-profit, non-partisan organization that uses organizing, engagement and public awareness to address some of the nation’s most pressing challenges, including White House-launched initiatives.
República is a member of the Forbes Agency Council, a highly selective, invitation-only organization of like-minded peers created to exchange ideas and resources in the U.S. advertising and communications industry.
Google Partners are agencies and online marketing companies certified and trusted by Google—demonstrating their business is healthy, clients are happy, and they follow Google best practices.
MAGNET Global is the world’s leading network of independent advertising and communications agencies in the U.S., Europe, Asia, the Middle East & Latin America.
MarketHack aims to fill the gap in the South Florida marketplace for highly skilled and broadly knowledgeable digital marketers, a key discipline for any enterprise.
República is a minority-owned business, certified by the National Minority Supplier Development Council, and one of only two advertising and communications agencies in U.S. to achieve prestigious NMSDC Corporate Plus status.